Rudin
CONTEXT
Rudin
Rudin is one of New York City's largest privately owned real estate companies, managing millions of square feet of commercial and residential properties. The marketing team develops branded experiences, leasing materials, and digital assets that support property marketing across the portfolio.
ROLE
Marketing & Brand Design Intern
TEAM
Marketing Department
Creative Director
TIMELINE
June 2026 - August 2026
TOOLS
Figma
Adobe Indesign
Adobe Illustrator
Monday.com
MY RESPONSIBILITIES
What I did
Throughout the internship, I balanced both production design and systems thinking. My responsibilities included designing branded marketing assets, organizing enterprise-scale Figma libraries, recreating print materials, building reusable templates, implementing stakeholder feedback, collaborating across marketing teams, and researching new tools that could improve creative workflows.
ITERATIONS --> IMPACT
Seeing My Work Come To Life
One of the most rewarding parts of my internship was designing marketing materials that were ultimately used for real resident events. Rather than creating a design once and moving on, every piece went through multiple rounds of feedback and refinement with the marketing team. Each revision pushed me to think more critically about hierarchy, spacing, responsiveness, branding, and clarity. After working through those iterations and receiving final approval, seeing one of my flyers published for a residential property event felt especially meaningful. It transformed the project from a design exercise into something that would be seen and used by real residents. That experience reinforced the importance of collaboration, attention to detail, and embracing feedback as an essential part of the creative process.
one of the flyer I made!
displayed at their building :)
CONCLUSIONS & TAKEAWAYS
What I learned
This internship shifted my perspective on design. I learned that effective brand design extends beyond creating visually appealing assets—it involves building scalable systems that enable teams to work faster and maintain consistency. Through constant iteration and feedback, I gained experience balancing business needs, marketing goals, and technical constraints while designing for real-world use across multiple properties.