Enhancing Service Discoverability
CONTEXT
What is Unadat?
Unadat is a financial wellness platform designed to help individuals and families take control of their finances and move confidently toward a debt-free future. It offers personalized tools and insights to make smarter money decisions simple and accessible.
ROLE
UX/UI Designer
TEAM
4 UX Designers
2 Beta Testers
TIMELINE
July 2023 - August 2023
TOOLS
Figma
Asana
THE PROBLEM
Financial Freedom for All!
Unadat, while offering a range of financial wellness tools, presents challenges in helping users quickly discover and engage with its key services. The current landing page does not effectively highlight core features or guide users to relevant resources, making it difficult for individuals and families to access personalized financial solutions and take meaningful steps toward debt-free living.
Task: Improve service visibility and user discoverability through a redesigned landing page.
USER RESEARCH
How are users currently sharing personal updates with everyone?
Since Unadat is an existing product with established workflows, I conducted usability testing rather than traditional interviews or surveys to evaluate how effectively the current landing page supports service visibility and guides users toward key actions.
I recruited 2 beta testers to complete three key tasks and used a think-aloud protocol to understand their expectations, decisions, and confusion while navigating. I recorded their screens and measured task completion time, success rate, hesitations, backtracking, and verbalized uncertainty. The main three insights gathered were that:
Service titles are too wordy, making it difficult for users to quickly scan and understand key offerings.
Too many options without clear structure, making it difficult for users to identify the most recommended or popular services.
Users found that the buttons don’t clearly indicate what users should do next.
We used our insights to move beyond identifying problems and began shaping actionable, user-friendly solutions for our users. Through an affinity mapping exercise, I organized key pain points into themes, helping us identify three priority areas to focus on in our design:
FINAL DESIGNS
Titles & Descriptions
Service Recommendations
Button Clarity
